Search Engine Marketing
Let’s start with Search Engine Marketing. Search Engine Marketing is a spectrum of marketing that is mainly a behind the scenes take on marketing as most businesses and customers never really see the actual workings of the components and how they are utilized. They only see the outcomes.
Search Engine Marketing is the process where your SEO | SEM Team work on your website to optimize each page, to best show up in Search Engine queries. In layman’s terms, it can be explained as speaking or typing into your mobile phone “find me a Tai restaurant nearby” and seeing 10 Tai restaurant listings pop up on your screen. It’s actually page one of the search engine results, but all you really care about is that you now have 10 choices of where to have dinner.
For the local Miami Business Owner or Restaurant owner in this case, is only concerned that his restaurant is on that list of restaurants. A valid concern. For someone who has decided to hire an SEO|SEM management team the confidence in knowing that their restaurant will show in those listings, is priceless.
So, how is this “Search Engine Marketing”? Well, the website designers or seo company that worked with those restaurants used on-site optimization, keyword analysis and other strategies to make sure their client was in that list. This is what we do. SEO companies have the task of creating a behind-the-scenes language for the search engines to ensure their clients businesses show up on those listings. This is why you hire SEO companies and this is where we get a return on investment.
The investment is the money paid to an SEO company. The return on the investment is the result of the work done by the SEO company. When we speak of return on investment we are talking about what business owners get in return for the money paid to the SEO company.
To really quantify the return on investment you would have to take a good look at what your budget is, know exactly what you wanted to get for that amount of money.
If you have set definitive goals you should have no problem ascertaining whether you have received a return on your investment. There are other things to consider. Within that budget did you have an allotment for advertising ? What you really need to ask yourself is what was the allotment in relation to the value of the customer ? Sometimes return on investment can also be confused with customer acquisition cost.
At Crecer Agency we try to keep your customer acquisition cost as low as possible, increasing your return on investment. This is one of the key elements of our SEO plans.
With the implementation of SEO strategies, the visibility and online presence of a website improves sales and customer acquisition. In South Florida and Miami in general a Local SEO | SEM company can be your best resource. We know what it takes to beat the competition. We are doing it day after day.
For the most part, an SEO company's initiatives and an optimized website, you will get more targeted traffic, that in turn increases your customer base, but also increases the lifetime value of each of those customers. As each of those customers also becomes a referral source, your return on investment increases tenfold. The increase in sales or revenue can easily be measured so long as you have accurate sales reporting, customer tracking and expense tracking. We have a number of tracking methods for your set goals with regard to online presence and conversions which helps in measuring your ROI, that include your sales data, search analytics, SERP ranking and conversion tracking.
Search engine marketing also helps in improving the overall authority of your website. This will continue to increase the traffic on an upward scale for your business for years to come. Actual return on investment cannot possibly be measured in sheer black and white data. Measurable goals and clear communication are really the most important tools for a good business and their SEO team. Crecer Agency is stellar in helping their customers realize the potential of their business and the impact of their online presence.